ASICS

Take advantage of 60 years of innovation with JD Sports Ireland’s line-up of ASICS runners. Once you’ve laced up in the latest shoes supported by GEL cushioning technology, you’ll never see yourself using any other footwear again. These are suited to people from all walks of life, whether you’re a frequent jogger requiring a sturdy pair of ASICS running shoes or someone who just wants to look good as they walk down the street. Partner these trainers with some branded jackets, shorts, and T-shirts to complete the aesthetic.

History of ASICS

The ASICS brand finds its roots in the late ’40s, when entrepreneur Kihachiro Onitsuka, not long returned from war, created ONITSUKA Shokai in Kobe, Japan. The name ASICS, which the company was later called, stems from a Latin expression: ‘Anima Sana in Corpore Sano’ (‘You should pray for a healthy mind in a healthy body’). These words were the driver behind Onitsuka’s motivation to enter the industry of athletic footwear, and his mission was realised with the 1950 release of the OK Basketball Shoe. In the following years and decades, the brand continued to debut new sneakers, including a wide selection of running shoes. These came with a slew of innovations, not least of which were the DUOMAX and GEL, technologies that to this day serve to enhance the functional capabilities of the ASICS footwear collection.