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The Converse brand has been around since 1908, remaining in the limelight thanks to its fantastic selection of legacy products, including its signature All Stars. During the earliest days of the brand, Chuck Taylor (a semi-pro basketball player and salesman for Converse) visited many different high schools to raise awareness of his sport and the trainers the brand was trying to promote. This instilled in students an eagerness to step on the court and wear the latest sneakers, an eagerness that has now shifted to the lifestyle footwear scene. Young people around the world continue to line up to get their hands on the latest junior Converse shoes, which are no longer used exclusively for basketball, instead being worn by your everyday fashion fans.

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